The Rural Motor Express To Conserve Foodstuffs and Labor and to Supply Rural Transportation. — A Closer Reading
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[Transcriber's Note: One obvious typographical error ("poulation" for "population") was corrected, but the remainder of the text was left as originally printed.]
THE RURAL MOTOR EXPRESS
TO CONSERVE FOODSTUFFS AND LABOR AND TO SUPPLY RURAL TRANSPORTATION
HIGHWAYS TRANSPORT COMMITTEE COUNCIL OF NATIONAL DEFENSE
RESOLUTION PASSED BY THE COUNCIL OF NATIONAL DEFENSE.
"_The Council of National Defense approves the widest possible use of the motor truck as a transportation agency, and requests the State Councils of Defense and other State authorities to take all necessary steps to facilitate such means of transportation, removing any regulations that tend to restrict and discourage such use._"
WASHINGTON GOVERNMENT PRINTING OFFICE 1918
COUNCIL OF NATIONAL DEFENSE.
HIGHWAYS TRANSPORT COMMITTEE.
THE RURAL MOTOR EXPRESS.
The transportation burden on the railroads and highways of the country has been tremendously increased by the war. There is a larger load to be carried, of manufactured goods, raw materials, and foodstuffs. Not only has production of manufactures, raw materials, and farm products increased, but it is now necessary to transport a much larger proportion of these goods over long distances.
The burden is further increased by the fact that we have removed across the sea, 3,000 miles away, a considerable part of our population, which must be provisioned and maintained. These men were in our Army camps last winter. This year there are other men in these camps, and we must handle goods and foodstuffs not only to these 30 new cities but to a great population 3,000 miles away.
It is absolutely necessary to utilize our facilities to the maximum and to extend the use of the highways by the more efficient use of motor vehicles which can operate independent of fixed lines or terminals where congestion of traffic is likely to occur. The motor truck can help the railroad by reducing the short-haul load, and also act as a feeder line in sections far removed from market.
Added to the increased loads of goods to be transported is the fact that man power must be conserved. Heretofore the farmer has done his own hauling to market, but adoption of the rural motor express will enable him to delegate his hauling and to devote his own time to farm operations. An enormous waste of time and labor of both men and teams can be prevented by consolidating the small loads from a number of farms into a single load to be carried by a motor truck.
In many localities local food supplies are in need of development. A better use must be made of agricultural lands in the immediate vicinity of population centers. It improves the business of the local community and adds to the total food supply of the country. The improvement of marketing facilities through the opening of regular daily traffic to market centers and shipping points is a most effective agency in encouraging food production.
We have, therefore, three outstanding facts that demand especial attention be given to the increased use of the highways for rural transportation:
1. The increased volume of foodstuffs to be hauled.
2. The need for more labor on farms.
3. The need to encourage local food production.
=The Purpose of Rural Motor Express.=
The motor truck has demonstrated its adaptability to the hauling of farm products. It is dependable wherever the roads are capable of carrying its load. The use of the motor truck for farm transport is growing rapidly and in the vicinity of many cities regular routes are now maintained. The purpose of the organization of rural express on a national scale is to bring to agricultural communities throughout the country an understanding of the greater benefits to be derived from regular daily service over the main highways from farm to city and from city to farm.
By "Rural Motor Express" is meant the use of the motor truck in regular daily service, over a fixed route, with a definite schedule of stops and charges, gathering farm produce, milk, live stock, eggs, etc., and delivering them to the city dealer and on the return trip carrying merchandise, machinery, supplies, etc., for farmers and others along the route. This service amounts to a collection and delivery that comes to the farmer's door with the same regularity that the trolley car passes over its tracks.
=The Plan of Organization.=
The Council of National Defense adopted the following resolution on March 14, 1918:
The Council of National Defense approves the widest possible use of the motor truck as a transportation agency, and requests the State Council of Defense and other State authorities to take all necessary steps to facilitate such means of transportation, removing any regulations that tend to restrict and discourage such use.
The highways transport committee of the Council of National Defense is charged to carry out the purpose of this resolution. The several State councils of defense have been asked to appoint highways transport committees, or to delegate the organization of rural express to some committee which will have charge of the development of the work within the State. These State committees will in turn further the work through local organizations.
=Indorsements of Rural Express.=
The Council of National Defense approved the widest possible use of the motor truck in its resolution of March 14, 1918.
The Post Office Department has demonstrated the value of motor-truck transportation through experimental lines of parcel-post trucks now in operation in several of the Eastern States.
The United States Food Administration has approved the plan in the following statement by the Food Administrator:
The development of the rural motor express idea, in my opinion, is in the line of progress and should redound to the benefit of the producer, the consumer, and the railroads. This means of transportation should facilitate delivery, conserve labor, conserve foodstuffs, and should effect delivery of food in better condition.
The United States Department of Agriculture through its bureau of markets has inaugurated an investigation of the efficiency of motor-truck transportation in the marketing of farm produce.
The United States Department of Labor through its employment service urges the adoption of motor-truck transportation facilities in order to conserve the time of men in farming neighborhoods during the period of planting, cultivation, and harvest, so as to relieve the farm labor shortage.
The preliminary surveys by the highways transport committee in sections of Maryland and Virginia have shown that farmers and merchants enthusiastically indorse the plan and wherever rural motor express lines have been properly developed they have received the support of the communities which they serve.
=Present Development of Rural Express.=
The rural express is in successful operation in the vicinity of many of the larger cities. The development of this system of transportation has been particularly rapid in Maryland and a survey of existing routes in this State has been made by the highways transport committee and shows the general possibilities of the idea.
A detailed survey was made of 22 routes, leading from agricultural sections into Baltimore, Md., and Washington, D. C. On these routes 30 trucks were found in operation; the total capacity of these trucks was 73 tons; the mileage traversed daily was 1,574 miles; the average length of the routes was about 50 miles for the round trip. Most of these routes are operated by truck owners living at the outer terminal, making daily round trips into the marketing center. Many of these routes are operated by farmers who first learned the advantages of motor-truck transportation by using trucks for their individual needs.
These lines have been developed on a sane, practical basis without any special promotion or encouragement from any state or national organization. The trucks start at a small town, gather the produce of farmers and merchants along the road to the city, deliver it at the market, secure a return load from city merchants, including orders by farmers, and return to the country terminal, delivering the orders along the route. These lines have developed chiefly on the roads of the state road system where the condition of the roads facilitate the use of trucks. Many farmers living short distances away from the rural express route bring their milk and produce to a point on this route with horse-drawn buggies and wagons and these constitute feeders to the lines.
A preliminary survey for the State of California has been made, showing an extensive use of motor trucks for passenger, freight, and express hauling throughout that state. Over 136 separate lines were found; some traversing routes as long as 125 miles on daily trips. Large quantities of farm produce are handled, and charges are made according to published rates. The excellent highways of California made it possible for these lines to develop rapidly.
The detailed survey among patrons of a number of these routes discovers the fact that there are three great economic advantages in this method of transportation:
1. Food production is stimulated since the regular outlet to market encourages many farmers to expand production which they would not be justified in doing if they were obliged to transport their own produce to market.
2. Shortage of labor is greatly offset from the fact that the system leaves the farmer on the farm and his time is not consumed in trips to market.
3. There is immediate improvement in the efficiency of the farm since supplies, machinery, and repairs can be secured promptly from city distributers of fertilizers and farm machinery.
From the national standpoint these routes aid in several ways:
1. They relieve the railroads of local freight which permits car-load lot of materials and foodstuffs from distant points to enter the terminals.
2. They help to avoid the necessity for local freight embargoes.
The need for the system of carrying goods to market without requiring men and teams is generally recognized by farmers and where production of the individual farmer has justified the purchase of a motor truck, the adoption has been very rapid during the past few years. On many farms, however, the quantity of production is not sufficient to justify the investment in a truck by the individual farmer if he must maintain his teams for farm power. The use of the rural express with its greater speed enables the farmer to operate the same or an increased acreage with fewer horses, making more land available for food production which was previously needed to grow grain and hay for teams. In many instances, the introduction of rural express has enabled farmers to engage in the production of milk which requires daily marketing.
The rural express greatly aids the country merchants in carrying more complete stocks of goods; in filling special orders promptly, and in avoiding temporary shortage of staples due to delayed shipments or embargoes on the railroad. In many instances the country merchants have reported that their business has been greatly improved because of the daily delivery service from wholesale centers.
=Expansion to a National System.=
The success of existing lines of rural express is convincing evidence that the expansion of the system is an immediate necessity, both for its value in meeting the present emergency and as a means of permanently improving rural transportation. What has already developed becomes an integral part of our national transportation system.
The present strain on our transportation facilities has emphasized our need for improved means of internal communication not only between cities, but also reaching out into every agricultural community.
The rural motor express is not, however, a development to meet an emergency only, but rather an expansion of transportation facilities to meet the growing demands, to bring the consumer in closer touch with the producer; to relieve the producer of the burden of marketing his produce and permit him to remain on the land where his labor is of highest value to the community.
=The Organization of New Routes.=
The state highways transport committees are organizing local committees in all communities where there appears to be the need for improved rural transportation. The local committee first secures co-operation of the local press and leading organizations interested in transportation and food supplies. Among the various groups who might be interested are the following: Chambers of commerce, boards of trade, merchants' associations, local food administrators, farmers' clubs, county agricultural agents, dealers in farm implements, feed, fertilizers, grain, and other farm produce.
Meetings of the representatives of these organizations are held to explain the plan of rural express and to make general survey of local needs. Among the facts that are brought out at such meetings are the following:
1. Experience of existing motor-truck lines in the locality.
2. Instances of localities now lacking such facilities.
3. Conditions of highways in such localities.
4. Labor shortage among farmers.
5. Transportation facilities of country merchants from wholesale centers.
After a general survey of the country or district has been made the local committee conducts an intensive survey by means of mailed questionnaires or personal visits among farms and merchants along route of prospective lines. Lists of names of farmers and merchants are secured through county agricultural agents or their local organizations.
When the desirability of establishing a new route for a certain section has been determined the committee proceeds to consult owners of trucks, farmers, and other private owners to locate a man to establish the route. Questions of scale of charges, the schedule of the trips, character of produce to be carried, etc., are worked out by the committee on the basis of experience of existing lines in the same community, or other lines which have been surveyed by the state committee.
Detailed suggestions on conducting these local surveys, methods of making surveys through questionnaires, questions concerning roads, charges, etc., will be furnished by the highways transport committee of the Council of National Defense through the state committees. The plan of organization is to adapt the service as perfectly as possible to local requirements, utilizing at the same time the experience of communities throughout the country as gathered by state and national committees.
End of Project Gutenberg's The Rural Motor Express, by US Government
The Rural Motor Express, a 1918 bulletin from the Highways Transport Committee of the Council of National Defense, opens with a stark assessment: the war has "tremendously increased" the transportation burden on railroads and highways. The document wastes no time establishing urgency, citing the need to provision troops "3,000 miles away" and to move goods to "30 new cities" (the army camps). Its language is direct and administrative, reflecting its origin as a government publication meant to spur action.
The bulletin's central argument is that motor trucks can relieve railroads by handling short hauls and acting as "feeder lines" in remote areas. It frames the rural motor express not merely as a convenience but as a wartime necessity to conserve both foodstuffs and labor. The text repeatedly emphasizes efficiency: consolidating small farm loads into single truck shipments to prevent "enormous waste of time and labor."
Wartime Rhetoric and the Call for Efficiency
The bulletin's diction is shaped by its wartime context. Phrases like "absolutely necessary" and "must be conserved" recur, creating a tone of imperative. The document positions the motor truck as a tool for national defense, not just commerce. It argues that by delegating hauling to a motor express, the farmer can "devote his own time to farm operations," a labor-saving argument tied directly to food production.
The text also reveals a concern with congestion at fixed terminals, which the motor truck can bypass since it "can operate independent of fixed lines or terminals." This emphasis on flexibility is a key structural argument: the truck complements the railroad by handling the short-haul load, thereby reducing pressure on the rail network. The bulletin's authors clearly see the highway system as an underutilized resource that must be mobilized.
The Farmer as a Target Audience
The bulletin addresses the farmer directly, though it is written by a government committee. It assumes the farmer has been doing "his own hauling to market" and proposes a system where he can "delegate his hauling." The language is practical, focusing on time and labor savings. The document also notes that local food supplies near population centers need development, suggesting that better marketing facilities will "improve the business of the local community."
This section reveals an assumption that the farmer is both a producer and a potential beneficiary of the express system. The bulletin does not romanticize rural life; it treats farming as an industry that must be optimized. The repeated use of "consolidating" and "efficient" underscores a technocratic worldview where transportation is a problem to be solved through organization and machinery.
Structure and the Role of State Committees
The bulletin outlines a plan of organization that relies on state committees to adapt the service to local requirements. It mentions that detailed suggestions on conducting surveys, including "questions concerning roads, charges, etc.," will be furnished by the national committee. This hierarchical structure mirrors the wartime mobilization effort, with the national committee gathering experience from communities across the country.
The text is careful to note that the plan is to "adapt the service as perfectly as possible to local requirements," suggesting an awareness that one size does not fit all. The bulletin itself is a tool of standardization, yet it acknowledges the need for local flexibility. This tension between central planning and local adaptation is a recurring theme in the document's approach to transportation policy.
Diction and the Absence of Individual Voices
The bulletin's voice is institutional and impersonal. There are no named individuals, no anecdotes, and no quoted farmers. The language is abstract: "the transportation burden," "the farmer," "the community." This choice reflects the document's purpose as a policy brief rather than a narrative. It relies on statistics and generalities, such as the claim that a "considerable part of our population" has been moved overseas.
One notable feature is the use of numbers to create scale: "3,000 miles away," "30 new cities." These figures are meant to impress upon the reader the magnitude of the logistical challenge. The bulletin does not argue through emotion but through a kind of arithmetic urgency. The absence of individual voices makes the document feel like a directive from above, yet it is addressed to state councils and local committees, implying a chain of command.
Readers should approach this bulletin as a historical artifact of wartime policy-making. Its language and structure reveal how the U.S. government sought to mobilize transportation resources through persuasion and standardization. The document is not a technical manual but a call to action, urging adoption of motor truck routes. Its value lies in what it assumes about the farmer, the railroad, and the role of government in shaping infrastructure.
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