The Rural Motor Express To Conserve Foodstuffs and Labor and to Supply Rural Transportation. — A Closer Reading

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United States. Council of National Defense. Highways Transport Committee Project Gutenberg 2006 Not confirmed
Transportation, Automotive; Roads; Trucking Readers of public-domain and historical texts
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Words 5,418
Reading time 24 min
Text sections 1

The Rural Motor Express To Conserve Foodstuffs and Labor and to Supply Rural Transportation. — A Closer Reading can be approached with a clearer sense of reading commitment from its source measurements: 5,418 words, 24 min estimated reading time, and 1 detected text section.

The text analysis averages about 24.4 words per sentence, while the detected sections provide another way to judge how the source is divided.

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A 1918 U.S. government bulletin advocating for motor truck use to relieve railroad congestion, conserve labor, and improve rural food distribution during World War I.
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Produced by Jessica Gockley, Jason Isbell, Bruce Albrecht, and the Online Distributed Proofreading Team at http://www.pgdp.net

[Transcriber's Note: One obvious typographical error ("poulation" for "population") was corrected, but the remainder of the text was left as originally printed.]

THE RURAL MOTOR EXPRESS

TO CONSERVE FOODSTUFFS AND LABOR AND TO SUPPLY RURAL TRANSPORTATION

HIGHWAYS TRANSPORT COMMITTEE COUNCIL OF NATIONAL DEFENSE

RESOLUTION PASSED BY THE COUNCIL OF NATIONAL DEFENSE.

"_The Council of National Defense approves the widest possible use of the motor truck as a transportation agency, and requests the State Councils of Defense and other State authorities to take all necessary steps to facilitate such means of transportation, removing any regulations that tend to restrict and discourage such use._"

WASHINGTON GOVERNMENT PRINTING OFFICE 1918

COUNCIL OF NATIONAL DEFENSE.

HIGHWAYS TRANSPORT COMMITTEE.

THE RURAL MOTOR EXPRESS.

The transportation burden on the railroads and highways of the country has been tremendously increased by the war. There is a larger load to be carried, of manufactured goods, raw materials, and foodstuffs. Not only has production of manufactures, raw materials, and farm products increased, but it is now necessary to transport a much larger proportion of these goods over long distances.

The burden is further increased by the fact that we have removed across the sea, 3,000 miles away, a considerable part of our population, which must be provisioned and maintained. These men were in our Army camps last winter. This year there are other men in these camps, and we must handle goods and foodstuffs not only to these 30 new cities but to a great population 3,000 miles away.

It is absolutely necessary to utilize our facilities to the maximum and to extend the use of the highways by the more efficient use of motor vehicles which can operate independent of fixed lines or terminals where congestion of traffic is likely to occur. The motor truck can help the railroad by reducing the short-haul load, and also act as a feeder line in sections far removed from market.

Added to the increased loads of goods to be transported is the fact that man power must be conserved. Heretofore the farmer has done his own hauling to market, but adoption of the rural motor express will enable him to delegate his hauling and to devote his own time to farm operations. An enormous waste of time and labor of both men and teams can be prevented by consolidating the small loads from a number of farms into a single load to be carried by a motor truck.

In many localities local food supplies are in need of development. A better use must be made of agricultural lands in the immediate vicinity of population centers. It improves the business of the local community and adds to the total food supply of the country. The improvement of marketing facilities through the opening of regular daily traffic to market centers and shipping points is a most effective agency in encouraging food production.

We have, therefore, three outstanding facts that demand especial attention be given to the increased use of the highways for rural transportation:

1. The increased volume of foodstuffs to be hauled.

2. The need for more labor on farms.

3. The need to encourage local food production.

=The Purpose of Rural Motor Express.=

The motor truck has demonstrated its adaptability to the hauling of farm products. It is dependable wherever the roads are capable of carrying its load. The use of the motor truck for farm transport is growing rapidly and in the vicinity of many cities regular routes are now maintained. The purpose of the organization of rural express on a national scale is to bring to agricultural communities throughout the country an understanding of the greater benefits to be derived from regular daily service over the main highways from farm to city and from city to farm.

By "Rural Motor Express" is meant the use of the motor truck in regular daily service, over a fixed route, with a definite schedule of stops and charges, gathering farm produce, milk, live stock, eggs, etc., and delivering them to the city dealer and on the return trip carrying merchandise, machinery, supplies, etc., for farmers and others along the route. This service amounts to a collection and delivery that comes to the farmer's door with the same regularity that the trolley car passes over its tracks.

=The Plan of Organization.=

The Council of National Defense adopted the following resolution on March 14, 1918:

The Council of National Defense approves the widest possible use of the motor truck as a transportation agency, and requests the State Council of Defense and other State authorities to take all necessary steps to facilitate such means of transportation, removing any regulations that tend to restrict and discourage such use.

The Rural Motor Express, a 1918 bulletin from the Highways Transport Committee of the Council of National Defense, opens with a stark assessment: the war has "tremendously increased" the transportation burden on railroads and highways. The document wastes no time establishing urgency, citing the need to provision troops "3,000 miles away" and to move goods to "30 new cities" (the army camps). Its language is direct and administrative, reflecting its origin as a government publication meant to spur action.

The bulletin's central argument is that motor trucks can relieve railroads by handling short hauls and acting as "feeder lines" in remote areas. It frames the rural motor express not merely as a convenience but as a wartime necessity to conserve both foodstuffs and labor. The text repeatedly emphasizes efficiency: consolidating small farm loads into single truck shipments to prevent "enormous waste of time and labor."

Wartime Rhetoric and the Call for Efficiency

The bulletin's diction is shaped by its wartime context. Phrases like "absolutely necessary" and "must be conserved" recur, creating a tone of imperative. The document positions the motor truck as a tool for national defense, not just commerce. It argues that by delegating hauling to a motor express, the farmer can "devote his own time to farm operations," a labor-saving argument tied directly to food production.

The text also reveals a concern with congestion at fixed terminals, which the motor truck can bypass since it "can operate independent of fixed lines or terminals." This emphasis on flexibility is a key structural argument: the truck complements the railroad by handling the short-haul load, thereby reducing pressure on the rail network. The bulletin's authors clearly see the highway system as an underutilized resource that must be mobilized.

The Farmer as a Target Audience

The bulletin addresses the farmer directly, though it is written by a government committee. It assumes the farmer has been doing "his own hauling to market" and proposes a system where he can "delegate his hauling." The language is practical, focusing on time and labor savings. The document also notes that local food supplies near population centers need development, suggesting that better marketing facilities will "improve the business of the local community."

This section reveals an assumption that the farmer is both a producer and a potential beneficiary of the express system. The bulletin does not romanticize rural life; it treats farming as an industry that must be optimized. The repeated use of "consolidating" and "efficient" underscores a technocratic worldview where transportation is a problem to be solved through organization and machinery.

Structure and the Role of State Committees

The bulletin outlines a plan of organization that relies on state committees to adapt the service to local requirements. It mentions that detailed suggestions on conducting surveys, including "questions concerning roads, charges, etc.," will be furnished by the national committee. This hierarchical structure mirrors the wartime mobilization effort, with the national committee gathering experience from communities across the country.

The text is careful to note that the plan is to "adapt the service as perfectly as possible to local requirements," suggesting an awareness that one size does not fit all. The bulletin itself is a tool of standardization, yet it acknowledges the need for local flexibility. This tension between central planning and local adaptation is a recurring theme in the document's approach to transportation policy.

Diction and the Absence of Individual Voices

The bulletin's voice is institutional and impersonal. There are no named individuals, no anecdotes, and no quoted farmers. The language is abstract: "the transportation burden," "the farmer," "the community." This choice reflects the document's purpose as a policy brief rather than a narrative. It relies on statistics and generalities, such as the claim that a "considerable part of our population" has been moved overseas.

One notable feature is the use of numbers to create scale: "3,000 miles away," "30 new cities." These figures are meant to impress upon the reader the magnitude of the logistical challenge. The bulletin does not argue through emotion but through a kind of arithmetic urgency. The absence of individual voices makes the document feel like a directive from above, yet it is addressed to state councils and local committees, implying a chain of command.

Readers should approach this bulletin as a historical artifact of wartime policy-making. Its language and structure reveal how the U.S. government sought to mobilize transportation resources through persuasion and standardization. The document is not a technical manual but a call to action, urging adoption of motor truck routes. Its value lies in what it assumes about the farmer, the railroad, and the role of government in shaping infrastructure.

There’s something touching about that old bulletin’s faith in machines to mend a tired world’s gaps. It reminds me of how a dam, too, quietly reshapes what seems permanent. I keep The Chickamauga Dam and its environs — Reading Companion nearby, thinking how both documents preserve a moment when human effort still felt hopeful, solid, and small.

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